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MAVERICK NAMING COMPANY CREATES BRANDING INDUSTRY FIRST PLEASANT RIDGE, Mich. (March, 2008) – In a recent Forbes.com/Sageworks study that identified the ten most profitable businesses to start in 2008, accounting services trumped all. “It follows that a promising accounting startup will need a brand message that’s right on the money,” said Susan Murphy, president of Circle®Brands, a brand naming company located at 23940 Woodward Avenue, Pleasant Ridge, Michigan. In a radical departure from the norm, Circle®Brands has created an industry first by pre-packaging and trademarking the brand name/tagline “WE Do the Math®” together with a collection of intellectual properties, including the rare toll-free vanity number 1-800-CPA-MATH, to catapult a progressive accounting firm or franchise into a household name. “While creating a brand without a client is out of the ordinary,” said Murphy, “connecting a firm’s name with a culturally resonant catchphrase like ‘do the math’ is unheard of, and a vital key to making WE Do the Math® stand out and gain an equity position in the minds of a firm’s target audience.” The WE Do the Math® brand package was created as a declaration of accountability to instantly communicate the nature of the profession while conveying promise, personality and performance – a distinction that is sorely lacking in the brand messages of most accounting firms. In an effort to speed firms’ impact and time to market, Circle®Brands has boldly reverse-engineered the customary approach to branding by creating and trademarking comprehensive brand identity packages in advance of any client initiative, something that has never been done before now. “WE Do the Math® is just one example of our many ‘brands to go/just add infrastructure’ properties,” said Murphy. The bulk of Circle®Brands one-of-a-kind properties include registered brand names and taglines, logos, toll-free vanity numbers, Internet domains and corresponding marketing strategies. “When you consider the role that consumers play as brand ambassadors today,” said Murphy, “piggybacking your brand message on a proven catchphrase that the public is predisposed to promote, like ‘do the math,’ gives a firm a huge advantage. ‘Do the math,’ is ubiquitous. In fact, if you search ‘do the math’ in quotes on Google it returns almost three million hits. Think of the leverage that gives the firm who is using WE Do the Math® as their brand name and tagline.” The AICPA (American Institute of Certified Public Accountants) states, “In order to gain a true market advantage, you must pursue differentiation approaches that are difficult for your competitors to duplicate.” “The WE Do the Math® properties offer a sustainable competitive advantage” adds Murphy, “and a clear promise of distinction that is impossible for competitors to duplicate.” Circle®Brands motto is, “an idea is a terrible thing to waste.” “When inventive ideas pop up we develop them, with or without an applicable client,” said Murphy. “We view our intellectual brand properties as valuable real estate for forward-thinking companies who want to hit the ground branding, and palpable value at that. For example, if you position just one of our industry-specific designed brands to compete against its respective rival (i.e. WE Do The Math® vs. H&R Block), the hypothetical revenue generating potential can be measured not in the millions, but billions.” Circle®Brands’ pre-packaged brands offer one-stop shopping for startups and are ideal for firms seeking to rebrand or reposition their company or those wanting to fast-track new projects. “We are looking for great companies to put our various properties on the map,” says Murphy. And if the brand name a prospective client needs doesn’t exist in their brand portfolio she is confident Circle®Brands can create one faster than you can say, “split second resonance,” which is the main selling point of their various brand identities. Finding a name that can be trademarked in today’s tight naming market is a daunting task. More than 3,000 new trademark applications are added weekly to the 3.8 million registered, pending and inactive trademarks already on file in the U.S. Finding a matching domain name is equally frustrating. According to VeriSign more than 120 million domains were registered in 2006, a growth of 32% over 2005. Of those, 47-million domain names end with dot-com. Demand for toll-free numbers exploded in the 1990s. Finding a great toll-free vanity number now is all but impossible. All “800” prefix numbers have been exhausted and most of the “888” prefixes are now gone, leaving only a few “877” and “866” numbers from which to choose. Circle®Brands’ objective is to create unforgettable, user-friendly branding efforts specifically geared to facilitate rapid rise in positive, instant brand recognition. According to Michael Corbett, a nationally renowned sales consultant, “you must first gain a share of the consumer’s mind before you gain a share of the consumer market.” “We build our brands on familiarity and strive to unite a definitive name, number and web address that will be indelibly imprinted in the minds of consumers from the moment they see or hear them,” said Murphy. “We’ve done the unexpected with what’s expected of an agency already,” notes Murphy, who has branded and marketed numerous firms and individuals, including bestselling author and columnist, Mitch Albom, all under her Lip Service Communications agency. Circle®Brands was born out of a need to separate the novel and new from the tried and true. “We live and work by the maxim, ‘be distinct or be extinct.’ Circle®Brands allows us to practice what we preach. With Circle®Brands we’re doing the unexpected, period.” ### Circle®Brands / iContact Designs, Inc. is a Michigan-based marketing/branding ad agency in business since 1987. Tel: 248.584.0007 or email Circle®Brands. WE Do the Math®/1-800-CPA-MATH information can be found at www.wedothemath.com. Circle®Brands: www.circlerbrands.com |
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